The Loft

The Loft is a social hub, bringing energy, creativity and vitality together in Hyderabad. Our aim is to build and foster a community that offers a collective space for members and visitors alike.

The wayfinding concept focuses on complimenting and highlighting the personality of Loft as a brand. Taking inspiration from the space and the grid used for the logo, an illustration based visual language has been developed emphasising on the industrial, rustic, youthful and modern traits of the brand.