Booking tutors made easy
Parsons School of Design
Cre is an online tutor service catering to high school and college students to find friendly tutors. Here the students can take lessons with expert instructors of their choice and improve their learning.
How might we help Tutor Orial improve its conversion rate?
Current User Flow
Oversimplification of the interface leads to miss out on important information
Unclear flow and structure of the process increases the difficulty of the user
Doesn’t show the number of tutors available, avg wait time, number of bookings in the past x hours/days
No feedback is provided to the user, hence makes it difficult to follow through next steps
No “undo” or “redo” button
Usage of “download icon” alongside “cancel”, “proceed”, “next”, “pick” buttons confuses the users of the task at hand
“Cancel” button might just lead to the start of the form hence inconvenient
Aesthetic is simple and clean, but usage of negative space is inconsistent and makes the interface look incompleteNo prioritization of the contentColour scheme is decent and fits well in the convention of the education spaceTypography is informal as there is use of comic sansHeadings should be closer to input fields.Usage of multiple typefacesStroke of the icons is not consistent throughout, it would be better to use the same stroke as used in the illustrationsUsage of photographs of the tutors rather than illustrations will give the platform more credibility.
Adjacent industry audit