In sync with nature

Student Project

ISDI​

Deliverables

Brand Identity​

Packaging Design

Moksha is an Indian cosmetic brand, specialising in Ayurvedic preparations for its product. The term "Moksha" comes from ancient Indian scripts and denotes ultimate freedom and liberation. It is firmly believed that man must act or perform any actions in harmony with the laws of nature/sun in order to attain Moksha. 

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Dharma [Righteousness] says, waking up early in the morning, rinsing the mouth, cleaning the teeth and taking holy bath is important for purification and moral transformation of human beings. Moksha promises to give you the Holy Bath Experience which has been followed through our generations using traditional pure ingredients which come from our roots.