Mall of Asia
The One Off
Wayfinding System Design
The Phoenix Mills Group is India's largest retail-led mixed used developer. For it's venture, Mall of Asia, a new age retail experience, spread over 13 acres of the land parcel at Hebbal Bengaluru, we were to create the entire wayfinding system.
Mall of Asia breaks the boundaries between retailer and customer offering a more inclusive, informative and collaborative retail lifestyle service. The space encompasses majestic installations representing the beautiful tropics of Asia, hi-brand window displays, crystallised waterfall and other exciting co-creation areas.
For creating a way-finding system, the goal was to enrich the botanical and luxury experience of the mall, while making the public environment navigable and the wayfinding system sophisticated.