Mall of Asia

The Phoenix Mills Group is India's largest retail-led mixed used developer. For it's venture, Mall of Asia, a new age retail experience, spread over 13 acres of the land parcel at Hebbal Bengaluru, we were to create the entire wayfinding system. 

​

Mall of Asia breaks the boundaries between retailer and customer offering a more inclusive, informative and collaborative retail lifestyle service. The space encompasses majestic installations representing the beautiful tropics of Asia, hi-brand window displays, crystallised waterfall and other exciting co-creation areas.

 

For creating a way-finding system, the goal was to enrich the botanical and luxury experience of the mall, while making the public environment navigable and the wayfinding system sophisticated.