Parsons School of Design
Flo is a reproductive health app having 200 million downloads worldwide and 48 million monthly active users. It provides menstruation tracking, cycle prediction, and information concerning preparation for conception, pregnancy, early motherhood and menopause.
Our vision for Flo was to introduce a new feature, such that it increases the visibility of the platform and helps generate more monetary value. We also focused on revisiting the existing features and refining them to better cater to our users.